Rob’s Book

What does it take to be successful? What does it take to brand a revolution?

In his amazing new book “Taking a Bite out of the Apple” Rob Janoff––designer of the world-famous Apple logo––explains what it was like to live through those heady days of the home computer revolution. From meeting with Steve Jobs and Steve Wozniak, through countless campaigns for big brand names like IBM, Intel, DinersClub International, Kraft Foods, Frangelico Liqueur, Kleenex, Payless Shoes, Simon & Shuster, John Deere and more, Rob Janoff has been at the centre of the US advertising industry for more than 35 years.

Over the past eight years he has been branding and marketing internationally with his Australian business partner for companies such as Lucas UK, Crooz Japan, LJ Hooker Australia and the Michael Bishop Institute of Cancer Research in Chengdu, China.

Rob’s career has been focussed on distilling the culture of a client’s business into their logo. His relentless pursuit of elegant and simple branding outcomes has made him a go-to figure in the world of visual communication. A unique insight into how to achieve bold, simple icons is what underpins each work that he engages with.

Read his new book “Taking a Bite out of the Apple” and get a sense of what it takes to achieve world renown in Design & Marketing. Coupled with personal insights and ingenious observations.

“Taking a Bite out of the Apple” is one man’s journey to self discovery and its inspiring message is aimed at young people, and the young at heart

Professor Ruth Finnegan

Multi award-winning author and anthropologist

FBA, The Open University
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