I was fortunate enough to work with Rob early in my career as a copywriter. His authenticity, honesty and sense of humor
was only matched by a big, bold, beeaufiful talent. This book gives the reader a very relatable taste of that. Because Rob makes it a point to telegraph the intense journey he went on creating the Apple logo. The result isn’t just a good read. It’s a great life lesson in “think before you leap”. You can’t crank out a logo or an ad or a novel or a play without an IDEA. In other words, Taking a Bite out of the Apple is a tale told by an artist, signifying everything it takes to be a success,
